Attaining dynamic remarketing audiences has never been an easy task, even with experts in this field. If you are a newcomer to this section, our article may help you with some fundamental information.
Above all, we will give you the answer for the basic matter “What criteria could not be used to create a dynamic remarketing audience?”. Moreover, we will provide you with some crucial knowledge to become a semi-professional marketer.
What Is Dynamic Remarketing?
Before going into any further information, we would like to give you the elementary information about Dynamic Remarketing.
Dynamic Remarketing is to create ads that have a specific impression and content to a particular user. This user must be a person who has already visited the website before.
The Dynamic Remarketing strategy aims to achieve the user’s attention to re-visit the website and purchase the products being sold on it.
What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience?
There are four most common hypotheses for the answer to this problem:
- People who look for products on detail pages
- People who get access to your website via results on web-search tool
- Visitors who access directly to your homepage
- People who put back the item that they already paid for
And the correct answer is the last option: “People who put back the item they already paid for”.
In this case, you can carry out Dynamic Remarketing with the All Users list. You can easily look for this list because it was already pre-configured on your website’s database or on other documentations of your company.
Next, thanks to this precious data, you can come up with a targeted list with more promising customers. For this reason, you can opt for the most optimal ad content and a reasonable budget to achieve more efficient website-traffic from your ads and sell more products.
Let’s take an example. If you notice that a customer visits your website and chooses his favorite item, you need to remind him of completing the transaction.
On the contrary, if the customer just randomly surfs your websites to check out some stuff, you will need to impose more ad content to convince the customers about the product’s values.
From this example above, we want to say that creating Dynamic Remarketing Audiences is not that difficult. You can take advantage of the same steps used for Remarketing Audiences to form the new dimensions for Dynamic Remarketing Audiences.
Now, you get to know the answer for “What criteria could not be used to create Dynamic Remarketing Audiences?”.
Which Users Should You Focus On For Dynamic Remarketing?
Now, let’s have a look at which type of customers you should impose the Dynamic Remarketing on. There are four options:
- User who gives up his shopping cart
- User who posts a review about his favorite product
- User who visits your website from searching tools
- User who gets access to the product detail pages
The appropriate customer for creating Dynamic Remarketing is the person who “posts a review about his favorite product”. From the customer’s post, the marketer can find out what his demand is and then build more related ad content to attract him to get access to the website once again.
Which Type Of Remarketing Audiences Can Google Analytics Can Define?
Google Analytics is a helpful tool for you to categorize and analyze the traffic of your website. Besides, it also shows you which type of customers you should concentrate on and build a suitable advertising strategy.
In the Dynamic Remarketing field, Google Analytics can also help. This tool can define who the Remarketing Audience is. There are four opinions on types of Remarketing Audiences that Google Analytics can detect:
- Users with a specific language
- People who visit a website for videos
- People who use Google Search to find their favorite products
- Users who surf a particular website page
The correct option is “People who use Google Search to find their favorite products”. The reason is that Google Analytics can classify website traffic into four categories: Organic Search, Direct, Referral, and Social. And Organic Search means that the users have typed the product name on Google Search to look for it. Therefore, Organic-search customers can be the target of Dynamic Remarketing Audiences.
We have given you the answer for “What criteria could not be used to create a Dynamic Remarketing Audience?” and other related information about this field. Marketing is not a simple job. However, with patience, dedication, determination, and proper knowledge, we believe that you can make a fortune from it.